China’s tea industry: Ten hot topics in 2017 (1)

Published: Monday 15 January, 2018

The year of 2017 is about to pass, you might think about what happened in this year. Best-tea would like to review the hot topics on tea industry for you. Today, let’s begin with the following two hot topics.

 

  • The explosive popularity of Hey Tea

Hey Tea or Xi Cha (喜茶) in Mandarin is a milk cap tea shop gains phenomenal popularity in China this year. It has developed chains from small streets in Jiangmen, Guandong to all parts of the country since 2012. In the last few years, Hey Tea has become a cyberstar, and there is often super long queues of people waiting outside the tea shop. Those Hey Tea enthusiasts would spend 6 hours in line to get a cup of tea, which brings scalpers a business opportunity by reselling the tea they bought at a higher price.

 

heytea

 

Never a tea brand has received so much attention from the mass media except Hey Tea. Now, some milk tea shops even copy the main tea drinks of Hey Tea instead of stick with their bubble milk tea. The appearance and development of Hey Tea make people pay more attention to original tea rather than milk tea. The popularity of Hey Tea results from the Internet, some people think it's a viral way marketing and some hold that it's a successful hunger marketing. Anyway, what has left the whole tea industry to consider is how to reach the young group.

 

  • Laobanzhang tea values 320,000 yuan per kilogram

In recent years, Yunnan Pu'er tea, especially those tea leaves plunked from old trees become much sought after because of the special taste and great investment value. Laobanzhang tea is a rare type of Pu'er tea produced in Laobanzhang County. Laobanzhang tea trees are of age and away from pollution, thus the tea has a stronger lasting aroma than other Pu'er teas. The astringent taste of the tea degenerates quickly and turns to sweet flavor in a minute or so.

 

laobanzhang

 

Laobanzhang tea is called the king of Pu’er tea. Since 2000, the price of Laobanzhang tea keeps going up and reached 5000-10,000 yuan per kilogram in 2015. In the early spring of 2017, a rich merchant ordered Laobanzhang tea from the oldest tea tree and the price he paid for it was 320,000 yuan per kilogram. This news hit the Internet and the expensive Laobanzhang tea was much discussed in the media and among people. Some curious people even drove to the tea area to find it out. Some people harbor suspicions and regard it as a media hype.

 

Behind this hot topic is the projection of people's concept in the present information era. Because eye-catching news can spread extremely fast, there are many inventions and exaggerations made by the media and messages to the public are often glossed over the reality. Perhaps the position you stand is more important than your viewpoint because it represents who you are and who you are opposed to.